Jacob McClelland · Applied AI, language & automation

Human creativity, thoughtfully extended.

I build AI tools with a writer’s ear, a linguist’s attention to meaning, and a builder’s care for the people who will use them.

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01 A practice for turning complicated ideas into useful things.

A human eye. A creative mind. A thoughtful use of AI.

From the information underneath a system to the words on the screen, I shape the details that make the result clear, useful and distinctly personal.

01 / Data to report

PIRlo

A large soccer statistics database turned into readable reports for families and coaches.

PIRlo professional player report: narrative summary alongside a player profile
From the public professional report showcase.

I built the path from deterministic filtering and validation, through narrative generation, to human review and refinement.

Read the case study

02 / Personalized tools

Practice tools

Daily-use assistants for two private therapy practices, tuned to each clinician’s rules, voice and review habits.

ASSISTANT / WRITING GUIDANCE

Care, made explicit.

“Accuracy > speed; brevity > verbosity; client autonomy > persuasion.”

Excerpt from the tool’s instructions

Reference files, policies, templates and examples shaped the assistant. Every message stays with the clinician until it is ready to send.

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03 / Operations app

All-In Poker Club

A lightweight app for RSVP, check-in, standings and announcements across two partner venues.

A community, connected.

Two venues.
A weekly rhythm.
One place to keep up.

All-In Poker Club’s actual mobile event schedule

It is a working tool for a working community: simple enough for a busy night, sturdy enough to keep the details straight.

Read the case study

What I build

Useful, considered, yours.

Small systems can carry a surprising amount of weight when they are built around the people who use them.

01

Automations

Move the repetitive work out of the way, while keeping the choices that need a human close at hand.

 02

Chatbots and assistants

Shape an assistant’s knowledge, voice and boundaries so people can ask for help in ordinary language.

 03

Websites

Give a good idea a clear home: distinctive enough to be remembered, simple enough to be understood.

 04

Apps and event hubs

Connect the moving parts of a real community, from the first RSVP to the last update.
Colorful open book illustration representing creative practiceABOUT / JAKE

The practice

Language is part of the interface.

My work sits between computational linguistics, creative practice and the small operational details that decide whether a tool gets used. I bring structure to messy information, then make the result clear enough for someone else to own.

Meet Jacob

Start a conversation

Have a knot worth unpicking?

Tell me what you’re trying to make clearer, lighter or more useful. I’d like to hear about it.

jacob.mcclelland.86@gmail.com

Or find me on LinkedIn.